Case Studies

orlando health

Orlando Health Physicians

Goals: Connect with the local market on a personal level

Strategy and Implementation:

  • Showcased residents whose lives had been changed by OHP physicians
  • Promoted advantages of a unified network of doctors
  • Emphasized local connection by filming in the familiar environs across the region
  • Wrote and produced a jingle “Live Life Well” to tie together all assets and platforms
  • Created print, billboard, social media to do outreach for a coordinated campaign

Results:
The “Live Life Well” campaign generated significant increases in:

  • Name recognition
  • Significant lift in patient volumes
  • Increases in aided and unaided brand awareness
  • Higher engagement on social media platforms
  • Higher conversion for online appointments and patient education videos
  • Positive online reviews
OHP billboard
temple health

Temple Health

Goals: Elevate the brand and influence audiences

Strategy and Implementation:

  • Change perceptions and generate excitement among Philadelphia key opinion leaders and stakeholders about Temple Health’s position in the marketplace. Specifically, the main hospital and medical school located on Broad Street in North Philadelphia
  • Build awareness around the new leadership’s commitment to the future of the health system and reinforce Temple Health’s position as a major academic medical center in Philadelphia and the nation

Results:

  • The initial identity campaign was so well received that it was reworked for a broadcast campaign using the themes of “Broad and Beyond” and “Why I Came to Temple”
  • Name recognition in service lines and overall perception in the marketplace increased substantially
uf health

UF Health Cancer Center

Goals: Build a brand in phases, using a mix of media

Strategy and Implementation:

  • Introduce and convey the power of the partnership
  • Build confidence and competitive edge of the brand
  • Elevate specific services lines
  • Build the brand image for referring physicians and philanthropy partnerships and donors
  • Develop and deliver multi-channel campaign in 3 phases

Results:

  • Significant increase in brand recognition
  • Increases in aided and unaided brand recognition and awareness
  • Increased engagement on social media platforms
  • Increased conversion for online appointments and patient education videos
  • Positive online reviews
  • Exceeded expectations with 25% increase in patient volume and significant increases in physician referrals
UFH billboards
fox chase

Fox Chase Cancer Center

Goals: Increase patient volumes / Preferred provider for cancer

Strategy and Implementation:

Created intimate :30 testimonials with patients for GI, Breast, Neuro, Urology, and Melanoma

Worked with FCCC marketing team to develop a series of patient testimonials for broadcast and social media that was based on their messaging and objectives. Messages included:

  • Continued screening and treatment during pandemic
  • Experts in cancer care
  • More experience equals better outcomes
  • Where you start matters
  • Targeted therapies, personalized treatment at FCCC
  • More personalized, human care – Fox Chase’s reputation

Results:

Research conducted by FCCC showed FCCC ranked higher in name recognition than their competition and that patients felt more comfortable getting their cancer treatment at FCCC.

Out Of The Blue Group